Demo - Choice-based-conjoint Survey

Note

There are two versions of the conjoint survey: “button” and “table”.

This is the “table” version. In this version, the conjoint options are shown in a table.

This is a demo of choice-based-conjoint survey. For this survey, we will ask you about your preferences for different types of apples.

Car Model Range (miles) Price ($)
Tesla Model 3 272 38,990
Chevrolet Bolt EV 259 26,500

Favorite Fruit

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Screening Questions

For this example, I’m using the response here to screen out respondents - I’m only interested in people who choose “Red”, so if you choose “Blue” you’ll be screened out.

Usually you would not tell respondents ahead of time how they will be screened - I’m just putting an explanation here since this whole survey is for demonstration purposes

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Educational Page

Great work!

Now that you’ve shared a bit about yourself, we’d like you to consider a shopping scenario in which you can choose some apples to purchase from a set of apples with different attributes.

Let’s learn about these attributes.

Price

Price refers to the full price you will pay (including taxes) for the apples

Freshness

The freshness of the apple will be presented as one of three different categories:

  • Excellent: No bruising or marks.
  • Average: One or two light bruises.
  • Poor: Multiple bruises and marks.

Type

We will show five different types of apples:

Fuji Gala Honeycrisp Pink Lady Red Delicious

Choice-based Conjoint (cbc) Practice

We’ll now begin the choice tasks. On the next few pages we will show you three options of apples and we’ll ask you to choose the one you most prefer.

Option: 1 2 3
Price: $2.00 / lb $1.50 / lb $2.00 / lb
Type: Fuji Pink Lady Honeycrisp
Freshness: Average Excellent Poor

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Conjoint Question Intro

Great work!

We will now show you 6 sets of choice questions starting on the next page.

Conjoint Question 1 of 6


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Conjoint Question 2 of 6


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Conjoint Question 3 of 6


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Conjoint Question 4 of 6


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Conjoint Question 5 of 6


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Conjoint Question 6 of 6


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Apple Knowledge

Thank you for your feedback! The next section will ask some basic questions about apples.

Please answer to the best of your knowledge.

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Demographics Page

Nice job!

We’re almost done! We’d just like to ask just a few more questions about you which we will only use for analyzing our survey data.

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End Page

The survey is finished. Thank you for your feedback!

Your completion code is:

You may close the window now.

End Page

Sorry, we wanted you to select the red button.

The survey is now finished. You may close the window.